About Whendell, The Custom Bulb Mascot Costume
This energy-efficient custom bulb mascot costume could easily fall into our object mascot category.
SDG&E is an energy generation company that provides excellent and quality service to 3.6 million individuals through electric and natural gas meters in San Diego and southern Orange counties.
The publicly regulated company is based in the city of San Diego, California, and has one of the unique business mascots to date. Are you wondering why? Because this mascot can light up in the dark! Yes, we are serious.
SDG&E’s custom bulb mascot Whendell has a shape of a smart plug and the unique feature of this custom mascot is that the head has LED blubs attached to it for which it can light up as well. This catches consumer interest with ease and individuals can also relate with the company with a distinct image.
As of now, Whendell has been a vital part of the marketing strategy. He was seen performing at the wildfire safety fair held in 2019. Other than that, the custom mascot character also visits local events to raise awareness about how to decrease energy consumption and build a better future for tomorrow.
For more mascot photos click HERE