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A Helpful 3-Step Guide To Choosing The Best Mascot Ideas
Are you feeling a bit overwhelmed trying to come up with a custom mascot idea for your brand, school, team, small business, or non-profit? Not to worry – we got ya back! This 3-step guide will help you demystify, plan, and nail down your best ideas.
Step 1
STEP
Decide On Your Brand’s Personality Type
Imagine your brand or organization is like a person. What kind of personality would that person have?
A brand or organization that is all about fun, adventure, and living life on the edge. This type of brand is energetic and youthful, and appeals to those who crave new experiences.
Brands with exciting personality types are Red Bull, GoPro, and Nike to name a few.
A brand or organization that is all about honesty, being genuine, and trustworthy. This type of brand, organization, or company puts its customers first and builds relationships based on authenticity.
Brands with sincere personality types are The YMCA, Hallmark, The Body Shop, and Disney among many others.
If your brand or organization is reliable, efficient, and one that gets the job done, you’re likely known for your expertise and high-quality products or services. In this case, you fall into the competent personality type.
Brands with competent types of personalities are car manufacturers like Volvo, and Toyota, financial institutions like banks, and appliance brands like Bosch, and Dyson.
This brand of organization type is elegant, classy, and timeless. It appeals to those who appreciate luxury and a refined taste.
Some brands with sophisticated personality types are luxury car manufacturers like Rolls Royce and Mercedes Benz, jewelry companies like Rolex, Cartier, and Tiffany’s, and hotels like The Ritz Carlton, and Four Seasons.
This type of brand presents itself as tough, durable, and built to last. It’s associated with nature, adventure, and the outdoors.
Some popular brands that fall into this personality type are outdoor apparel companies like Columbia, and The North Face, as well as vehicle manufacturers like Jeep and Ram trucks.
Unleash Your Imagination! (Examples/Inspiration)
Forget the ordinary, because with us, your mascot can be anything you dream up. Throw out the rulebook – thinking outside the box is certainly allowed when it comes to brand personification! See what incredible mascots we’ve brought to life for these brands in various industries with different personality types:
Products
Brand product mascot idea
KIEHL’s
Competence
Kiehl’s uses its product containers as a form of branding, reinforcing its professional image. The simple, functional design of their packaging, often featuring clear labeling and a no-frills aesthetic, supports their emphasis on competence and reliability in skincare.
Kiehl’s ditches the traditional mascot idea for clean packaging. This reinforces its heritage and lets the science-backed ingredients speak to the brand’s history and competence, avoiding cute gimmicks that could undermine its professional image.
Entertainment
Music brand mascot idea
POST MALONE
Excitement
Rapper Post Malone’s signature mascot isn’t quite human, nor is it a classically scary devil. It’s a hybrid creation that embodies his unique brand identity. This character appears on his merchandise and concert visuals.
Post Malone’s unique baby-devil mascot is a hit because it’s both memorable and versatile. It breaks the mold, reflecting his individuality, while the devil horns hint at his rebellious personality and the baby keeps it approachable, broadening his appeal. This all makes Malone’s mascot an exciting compliment to his brand.
Logo/Object
Signage mascot idea
YMCA
Sincerity
The YMCA’s mascot, known as “Y Guy,” effectively communicates the YMCA’s core values of caring, respect, honesty, responsibility, and inclusiveness. Make your “Y” a place where everyone feels at home.
Y Guy’s friendly, inclusive image reinforces the YMCA’s sincere focus on core values like respect and belonging, creating a welcoming atmosphere for all.
Step 2
STEP
Connect Your Personality To A Character Trait
Using your personality type from above, click on the trait below that you feel best fits your mascot’s personality. For example, Is your mascot competent + a leader, or, rugged + strong? Click below to see our recommended mascot ideas.
EXCITEMENT
Bulldog, Tiger, Falcon, Hawk, Athlete
Robot, Phoenix, Octopus, Monster
Dolphin, Monkey, Crab, Fox, Otter, Frog, Cat, Bee, Star
Bull, Alligator, Dragon, Wolf, Bear, Eagle, Pirate, Warrior
SINCERITY
Cow, Knight, Elephant, Sheep, Owl
Bear, Dog, Moose, Turtle, Kangaroo, Pelican, Panda, Rabbit, Duck
COMPETENCE
Superhero, Koalas, Turtle, Dog
Owl, Penguin, Dolphin, Whale, Raccoon, Fox, Parrot, Robot
Lion, Eagle
SOPHISTICATION
Swan, Princess, Bird, Peacock, Cat, Gazelle
Horse, Eagle, Wolf, Crocodile, Lion
RUGGEDNESS
Viking, Bear, Rhino, Bull, Lion, Ram, Shark, Monster
Tiger, Jaguar, Puma, Lizard, Wolf, Eagle
Step 3
STEP
Match Your Personality + Trait To A Category
Now, thinking of the type of personality + traits your mascot idea has, decide on which of the 5 mascot categories you feel will make the best fit. Do you feel like your mascot idea is an animal, human, or something else? Once you’ve decided, click the blue button to visit the specific photo gallery.
Human Mascot Ideas
Human mascot ideas can be a lot of fun, and, there are many types of costume ideas to pick from.
- Pirate
- Viking
- Superhero
- Knight
- Athlete
- Cowboy
- Chef
- And more
Animal Mascot Ideas
When it comes to animal mascot ideas the list is quite long. To simplify things for you, have a look at our animal mascot ideas list below and check out our animal mascot gallery.
animal Mascot gallery
Food Mascot Ideas
Food mascot ideas can get very creative. We’ve created all types of food-related mascots for every type of company from big brands to smaller restaurants.
- Ice cream
- Candy and chocolate
- Fruit and vegetable
- Cereal
- Coffee and other beverages
- and lots more
Objects, Signage, and Logo Mascot Costume Ideas
Mascot ideas in the form of odd shapes and objects can get pretty interesting and sometimes even a bit wild. But, luckily, we’re experts in that area.
- Packaging
- Logos and signage
- UFOs and Aliens
- Humanoids
- Containers
- and lots more
Mascot Head Ideas
A custom mascot head can be a great option for certain organizations, or products. Many companies also create separate mascot heads to compliment their actual mascot costume.
- Human mascot head
- Logo/signage mascot head
- Animal mascot head
- Plant/flower mascot head
- and lots more
Mascot Ideas Blog Posts
If you’re trying to bring your custom mascot idea to life but need some inspiration, have a look at these blog posts. They may help you narrow down your mascot ideas a bit further.
Mascot Ideas FAQ
Loonie Times This is a one-stop shop to find the perfect and cool mascot ideas for your business, brand, sports team, or educational institution!
School mascot ideas: Cool mascot Ideas for high schools, colleges, universities, and elementary schools.
High School Mascot Ideas: High school mascots are all about energy and spirit! Look for fierce animals like eagles, tigers, or dragons are all great mascot ideas for high schools to represent your school’s competitive drive.
University Mascot Ideas: Your university mascot should embody the values your institution holds dear. Consider strong cats like cougars or wildcats or even majestic mythological creatures. These are very popular and good mascot ideas for universities.
College Mascot Ideas: When choosing a college mascot, think about what reflects your college’s unique identity. Animals with strong symbolism or local mascots can be great choices.
Elementary School Mascot Ideas: For young children, fun, friendly, and relatable mascot mascot ideas for school are key. Consider cuddly bears, wise owls, or even colorful fruits and vegetables!
Popular sports team mascot ideas
Every sports team needs a rallying symbol! Brainstorm a mascot that captures your team’s spirit – is it a ferocious lion for the football team or a soaring eagle for the basketball squad? Choose a mascot that embodies the values you want your team to project: strength, speed, or maybe just pure fun.
Baseball: Baseball’s mascots are legendary! Move beyond the furry hot dogs and consider some unique mascot ideas for a change. How about a soaring wiffle ball for a playful twist, or a mythical creature like a thunderbird to represent the power of your hitters?
Basketball: Slam dunk a winning mascot for your basketball team! Think about a high-flying animal like a hawk, or a powerful one like a gorilla. Maybe a mascot with dazzling tricks and moves would perfectly represent your team’s finesse.
Football: For your football team, choose a mascot that inspires fear in the competition! A ferocious lion, a stoic knight, or even a mythical beast like a griffin could be perfect. The mascot should embody the strength and determination your team brings to the field.
Hockey: Hockey’s mascots are known to be tough! Consider a powerful animal like a bear or a mythical creature like a Kraken to show your opponents you mean business. Maybe a mascot with lightning-fast reflexes would perfectly represent your team’s agility on the ice.
Awesome animal mascot ideas
Struggling to find the best mascot ideas? The animal kingdom! From courageous lions to wise owls, animal mascots can embody your brand’s spirit. Explore fierce predators for a powerful image or playful dolphins for a friendly vibe.
Discover unique mascot ideas with a creative twist! Ditch the lions and eagles and consider a majestic stag for elegance or a resourceful raccoon for cleverness. Let your animal mascot ideas stand out from the crowd.
Some funny mascot ideas to consider
There are lots of options for funny mascot ideas. Ditch the fierce fangs and fiery eyes! Here’s your chance to tickle the funny bone.
Imagine Phil the Flustered Flamingo, tripping over his lanky legs. Penelope Panda could be a clumsy chef, forever making a mess.
Or how about Reginald the Rabbit, a bookworm with giant glasses who gets tangled in his oversized ears? Let your mascot be the punchline, bringing laughter and a touch of silliness to the game!
When it comes to funny mascot ideas sky’s the limit. Funny mascots can give you more of an opportunity to be more creative and crazy.
