About Kraft Official Peanut Butter Bear Mascots
The peanut butter Bear mascot sure loves their hugs! Kraft created plushies where when you hug one bear, the other bear’s bow lights up. Then, they made these plush bears 10 feet tall and placed them in two different cities (Toronto and Vancouver)! Kraft however needed their beloved Smoothie and Crunchy Bears to hug back and they chose Loonie Time to make this happen. These mascots had led the “Kraft Spread the Feeling events” where Kraft donates a peanut butter to every hug given to the Smoothie and Crunchy mascots. To date over 48,000 jars of peanut butter have been donated; that’s a lot of love Crunchy and Smoothie has helped spread!
Kraft Foods was a major North American food company, known for iconic brands like Kraft Mac & Cheese, Jell-O, and Oscar Mayer. It existed from 2012 to 2015 when it merged with Heinz to become Kraft Heinz, the world’s fifth-largest food and beverage company. While Kraft Foods is no longer a separate entity, its legacy lives on through the many beloved food products it brought to our kitchens.
