About The Cheetos Official Custom Mascot Costume
Chester’s mascot costume is one of the coolest cats you’ll ever meet. He’s starred in 2 video games (Too Cool to Fool and Wild Wild), defeated Chef Pierre in a cookoff and, even ran for mayor of Chester, Montana. He has brought style and swag to US curling with a music video and is the face of Los Cheetahs, a soccer trickster team.
With all this popularity, PepsiCo needed a way for Chester to make appearances. With the help of Loonie Times, the Chester custom mascot can arrive in style with events across Canada.
In the 1930s, two snack food giants emerged from humble beginnings. C.E. Doolin bought a recipe and started selling Fritos corn chips from his car in Texas. Herman Lay built a potato chip business in Nashville. By 1961, they merged their empires to form Frito-Lay. Four years later, Frito-Lay joined forces with Pepsi-Cola, creating the beverage and snack powerhouse PepsiCo. Today, Frito-Lay remains a snack food leader, offering favorites like Cheetos, Doritos, and Lay’s chips.
